The Loh-Down

Thursday, February 9, 2012

Jalouse


It had been years since I had picked up a copy of Jalouse magazine.  Back in my interning days, I used to flick through a copy before filing it away on the reference bookshelf every few weeks.  Standing in the newsagents at Charles de Gaulle airport, my eyes scanned the Women's Lifestyle section for reading material for the two very long flights ahead.  It was the long (fake) mane of Chloe Moretz  which caught my eye. It was her stance, the skirt and that stare in her eyes which somehow reminded me of Where The Wild Things Are and made me want to pick up and purchase the mag despite the fact I can't read French.  

From that moment in Paris, let's fast forward two weeks to the moment when  a friend tweeted about this video which caught her eye. There's something about it which I find so compelling that a week and a half later, I'm still watching it.  I can't quite figure out if it's the quirky coolness of the magazine or the actual unorthodox publicity video which I like more. Either way, watch it and I can guarantee you'll want to be Ashley Smith (even if it's just a little bit).


Une Fille Comme Les Autres from Jalouse blog on Vimeo.

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