Supergal Alexa works it for Italian label Superga

Brit hipster and IT Girl, Alexa Chung is at it again, modelling away. This time, she's lending a hand to Italian sportswear label, Superga and helping them widen their UK audience.  With Alexa's cult following, I'm certain word of Superga has spread beyond the UK. 

Check out the beautifully shot campaign video, with Alexa showcasing the label's wares in her own casual chic, quirky Brit style.